Distribution Toolkit

This toolkit contains information about the distribution of youth media, including knowledge and expertise from distributors and youth media specialists, guides to structure your efforts, practical tools and tips, and related resources, organizations, links, and articles.

About this toolkit

Published August 5, 2008 | by Jennifer Gilomen, Lead Developer of Strategic Initiatives and Natalie Ruiz Tofano, Distribution Assistant, Bay Area Video Coalition and prepared for Youth Digital Filmmakers, a project of the California Council for the Humanities with funding from ZeroDivide.


This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Why this toolkit

In order for media to have its full impact, a distribution strategy must be included when engaging in digital storytelling or media production of any kind.  A distribution strategy allows organizations to evaluate the resources necessary for a program and determine if they match the intended impact.  We hope that you will find this guide useful in your current digital media activities and as a tool for any future endeavors.  The team of nonprofits who worked together to support the creation of eight youth films have extended their relationship to produce this toolkit and disseminate the knowledge and resources we have used in our own work, as well as to contribute case studies from these projects so that others might learn from our successes and mistakes. Each of the partners in the YDF collaborative approach community and youth media with a different lens and with different strengths, but we share the idea that a well thought-out distribution strategy can transform how an organization approaches digital media. Learn more about the partnership and more about why we created this toolkit >